With a storied history in re-creating authentic Malaysian cuisine that’s borne of age-old traditions and recipes, the PappaRich brand today is synonymous with bringing the Malaysian experience all over the world through the enjoyment of its carefully-crafted food and homely ambience.
As we take another step forward in our efforts to share our brand story with the world, we look to creating a consistent and palpable brand identity that Malaysia can be proud of.
The PappaRich Brand personality is a reflection of our aspiration as a company that prides itself on creating wonderful renditions of authentic Malaysian cuisine.
The best food, it is said, is always made with love. In all our communication, our passion for food must resonate in the most simplistic and accessible manner.
Therefore, we promote adopting a colloquial yet witty approach to describing our products, so that we may share our passion with the people around us.
The way we speak emphasises our love for cooking, which in turn is the easiest way to speak to someone’s heart and stomach; this concept should be woven into the fabric of the PappaRich brand personality.
PappaRich Citta Mall
Address: G-12 & G-13, Citta Mall, Block C, Jalan PJU (A)46, PJU 1A, Ara Damansara, 47301 Petaling Jaya, Selangor Darul Ehsan, Malaysia
Tel: +603 7831 7183
Business Hours: 10:00AM – 10:00PM